One Man Brand
Immediately out of college—and right before the COVID-19 pandemic—I joined Ragstock as their in-house Graphic Designer and Photographer. As one of just three on the marketing team, I handled everything from print materials and email campaigns to homepage graphics and seasonal concepts, making sure the brand felt sharp and consistent across every channel.
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Front-end Web Design
When I joined the team, I restructured the homepage to make it easier to update and keep fresh. From there, I worked closely with our buyers to feature new arrivals—designing and launching weekly homepage updates that reflected current inventory and aligned with the brand’s visual style.
Daily Email Campaigns
From concept to send, I collaborated with our buyers to brainstorm features and promotions, then handled everything from layout and copy to design and asset creation, making sure each send felt on-brand and visually sharp.
Screenprint Designs
I was lucky to bring one of my passions—illustration—into my work at Ragstock by designing original screenprint graphics. Pitched in-house and printed locally on vintage blanks, these designs were sold in over 40 stores across the U.S., with a few even becoming top sellers which are reprinted and sold to this day!
Socials
I managed Ragstock's full visual identity—creating graphics, shooting and editing photos, styling content, and maintaining a consistent brand voice from email campaigns to our Instagram.
Store Signage + Print Media
Even though I was on the team that ran Ragstock’s website, I worked closely with all of our brick-and-mortar stores around the country—designing and ordering signage, flyers, and whatever else they needed to stay on-brand and seasonal throughout the year.
Video
I created short, eye-catching videos for Ragstock’s window displays—designed to grab attention in busy mall settings. These loops highlighted new arrivals, seasonal promos, and brand personality, all tailored to stop foot traffic and pull people into the store.